Dr Robert Pell is the Founder and the CEO of Minviro. Rob founded Minviro in 2018 during the last months of Rob’s PhD at the Camborne School of Mines. Rob was then accepted onto the ICURe programme which enabled the testing and validation of the Minviro concept. Following conversations around the world with over 60 companies it was clear that the raw materials sector had under utilised life cycle assessment and a significant opportunity existed to reduce environmental impacts.